Composing A Quality Compare And Contrast Essay About Nike Vs. Adidas
Writing a good compare and contrast essay can be interesting and education for both the writer and the reader. It will, however, require some research on your part since this kind of writing is based on facts and observations rather than personal opinions. In this case if you are comparing and contrasting Nike and Adidas as brands, it is important that you study both of them carefully and make notes on all the things that you learn before you begin writing the paper. Here are some tips to help you craft a solid paper on the subject.
Points to research
- What you need to begin with is a list of questions that you as a writer and any reader will have the two brands. Remember that you need to research both the brands on the questions that you have and make a note of all the facts. Eventually, you will be able to divide these notes on the similarities that the brands share (comparison part) and the differences between the two (contrast section).
- The kind of points that you should be researching about them should include but doesn't need to be limited to
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- The kind of products that they sell
- Origins and history of the organizations
- Marketing strategies
- Any legal allegations that have been made against them
- Public perception of the brands in pop culture
- Kids of celebrities who endorse them
- What they sponsor - sports, events, charities, etc.
Composing the essay
- When you begin your research, you will find that there are a lot of similarities between the two companies - especially since they belong to the same industry. Nonetheless, there will also be several points of contrasts. You need to divide them clearly.
- Begin your writing with an introduction, pointing out why these two companies are being studied by you in your paper. It is also important to introduce both of them individually and clearly with a few sentences each.
- The body of the text next needs to be further divided into a ‘Compare’ and ‘Contrast’ section. You don’t necessarily need to label them as such but make it clear through your writing. Use the research material you have acquired to make these points.
- The last part of your essay should be the conclusion where in brief you will mention the key points of comparison and contrast. The purpose of such a paper is not to take sides but to point merely out how the two companies are related by similarities and differences within the industry.
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